10 July 2024

Pikasso Italia obtains the exclusive DOOH advertising concession of Bariblu Mall

Pikasso Italia obtains the exclusive DOOH advertising concession of Bariblu Mall

Pikasso Italia has been awarded the exclusive DOOH (Digital Out-of-Home) advertising concession of Bariblu shopping centre.

Bariblu, located in Triggiano, is one of the three main malls in the province of Bari. The mall opened in 2007, and has inaugurated in December 2023 the brand-new Food Village, designed by the architecture firm Design International, which covers an area of 1,500 m² and houses nine restaurants and a games room. The new food area complements the already existing Food Court, allowing Bariblu to offer visitors the largest culinary choice in the Apulia region with 15 restaurants including Roadhouse Grill, La Piadineria (the first ever in the city of Bari), McDonald’s, and local delicacies such as the famous Sandrino ice-cream parlour and Broz Burger.

Bariblu with its 35,000 GLA and around 100 stores has one of the most complete retail mixes in Puglia with anchor tenants such as: JD Sports, Deichmann, Cisalfa, Mediaworld, Zara, Pepco, Calliope, Candida, Alcott.

The DOOH advertising platform distributed within Bariblu will consist of a Starled screen on the walkway overlooking the central atrium and a Channel network consisting of eight 75” LCD Totems. The DOOH Takeover will consist of all nine screens.

Pikasso Italia will complement this with two powerful branding opportunities through glass vinyl: the Yellow Tower and the Central Travelator.

Bariblu’s DOOH platform will be equipped with all the latest DOOH advertising technology, including precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

You can book your branding campaigns starting today and on the DOOH screens from the 4th of September 2024.  

Antonio Vincenti, CEO of Pikasso, said: “We are delighted to announce the advertising concession of the beautiful Bariblu mall in the dynamic city of Bari. I would like to thank the property owner of the mall as well as Svicom, the asset management company, for their trust. Our long-term commitment is to develop Bariblu’s DOOH platform and position it as essential for every Mall Media campaign in Puglia.”

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